Good News!Xianghang Technology won the Future Cockpit [Next Generation Innovation Display Award]

From August 15 to 16, the 6th Automotive Head-up Display (HUD) and Innovative Display Technology Industry Forum was grandly opened at Crowne Plaza Hefei. This forum focused on hot topics in HUD in automotive displays, such as optical waveguides, software design, light field screens, and holographic technology, and brought together upstream and downstream companies in the global automotive display, HUD, smart cockpit and other industry chains to explore industry trends and technological innovations, aiming to promote the innovative development of the automotive display industry.

The 6th Automotive Head-Up Display (HUD) and Innovative Display Technology Industry Forum

During the forum, the award ceremony for the "In-vehicle Head-up Display HUD and Innovative Display" outstanding enterprise selection event jointly organized by AIBO Intelligent Manufacturing & Smart Car Club was successfully held. As the pioneer of Medium-free holographic smart cockpit, Xianghang Technology was invited to attend the conference and won the "Next Generation Innovative Display Award".

The selection activity focuses on the theme of "HUD industry mass production and innovation", aiming to commend outstanding companies that actively promote the development of the industry, and to promote the exchange and healthy growth of the HUD industry through the selection of good products and new technologies, so as to seek common progress. The activity has set up multiple unit awards, with Aibang industry research as the basic evaluation index, comprehensive industry expert votes, and then combined with the industry attention, technical originality, mass production or fixed-point details, industry reputation and other dimensions of each company's participating products for the final evaluation.

Xianghang Technology's winning of this award highlights the company's innovative strength and market potential in media-free holographic aerial imaging technology and smart cockpit solutions. This is not only a recognition of the company's technological advancement and feasibility, but also an affirmation of its broad market prospects.

At the forum, Tao Zui, head of the in-vehicle intelligent cockpit business unit and senior product manager of Xianghang Technology, delivered a keynote speech entitled "Media-free holographic in-vehicle intelligent cockpit solution".

In his speech, Tao Zui deeply analyzed the innovative advantages and unique characteristics of medium-free holographic aerial imaging technology. He fully demonstrated how this technology has brought revolutionary changes to the automotive field and emphasized its core competitiveness in improving driving experience, enhancing safety and innovating human-vehicle interaction.

As a pioneer in the commercialization of Medium-free holographic aerial imaging technology at home and abroad, Xianghang Technology has been early in the field of smart cockpits and has achieved remarkable results. On July 23, 2020, the "Hongqi" smart application of China FAW Group Research and Development Institute, the in-vehicle interactive wizard "Qibao", was exhibited and received high praise from leaders. The Medium-free holographic in-vehicle wizard is embedded in the cockpit, and the driver and passengers can interact with it in real time and perform a series of intelligent operations.

Media-free holographic in-vehicle interactive wizard "Qibao"

In 2021, Xianghang Technology worked with Huawei to carry out in-depth development in the field of intelligent holographic cockpits, promoted the establishment of a standardized in-vehicle holographic platform, and its world-leading media-free holographic aerial imaging technology won high recognition in the industry, and was awarded the titles of "Excellent Partner of Huawei Intelligent Automotive Solutions" and "Top 50 Hardware".

The deep integration of media-free holographic aerial imaging technology and smart cockpit can replace traditional driving instrument screens, center consoles and other display devices, and project virtual content into the car computer in a three-dimensional form, effectively improving the intuitiveness and convenience of human-computer interaction.

Under the development trend of automobile intelligence and personalization, Xianghang Technology keeps pace with the market and, based on the personalized needs of customers, has launched innovative solutions including media-free holographic vehicle seat armrest screens, in-vehicle entertainment terminal systems, media-free holographic multi-functional control screens, etc. While greatly enriching the driving experience, it also brings users a safer, more comfortable and more personalized mobile space through intelligent upgrades.

Geely Auto AI Digital Wizard

At present, Xianghang Technology has established a stable strategic partnership with many TR1 companies and vehicle manufacturers, and a number of Medium-free holographic vehicle-mounted equipment are moving towards mass production. The application of Medium-free holographic technology in the field of smart cockpits meets users' imagination of future travel, helps car companies shape their own brand uniqueness, and becomes one of their core product competitiveness.

The transformation and upgrading of the automobile industry is also an important carrier for forming new quality productivity and promoting high-quality economic development. In the future, Xianghang Technology will be guided by multiple scenarios and diversified needs, integrate the concept of future smart travel, and work with more car manufacturers and software partners to explore innovative application scenarios and provide users with a more comfortable and intelligent new driving experience.