The "Subtractive" Revolution in Intelligent Cockpits: XHOLO Achieves the Optimal Balance of Safety, Aesthetics and Emotion

As CES 2026 concluded, a clear consensus has emerged: competition in the automotive industry is shifting from "feature accumulation" to "experience redefinition," with the cockpit evolving into a "mobile third space" integrating travel, entertainment, and work. However, the glare, limited design freedom, and operational distraction caused by current mainstream physical screen interactions have become core bottlenecks restricting the upgrade of experience and design innovation.

When "addition" reaches its limit, a more disruptive "subtractive" revolution is becoming key to a breakthrough. With its original Media-free Holography technology and the independently developed Micro-channel Matrix Optical Waveguide Plate Lens (MOW-PLATE®), XHOLO is redefining the human-machine interaction logic of Intelligent cockpits from three dimensions: enhanced safety, greater simplicity, and deeper emotional connection. It liberates information from the constraints of physical screens, delivering a more intelligent and considerate driving experience for users.

Ⅰ. Reducing Glare Interference for Safer Interaction

The core of driving safety lies in the timeliness and accuracy of information acquisition. Traditional LCD screens on center consoles can turn into mirrors under direct sunlight, forcing drivers to adjust their posture, squint to identify information, or shield the light with their hands, posing significant risks of blind driving.

Users can leverage XHOLO's Media-free Holography technology to have a multi-functional 3D real-image control interface projected precisely into the comfort zone of their field of vision. Through functions like eye-tracking, precise touch control, voice and semantic recognition, and interconnectivity, drivers can see information intuitively and operate it contactlessly, even under strong light. Furthermore, the Media-free Holographic Multi-functional Control Screen dispenses with traditional pop-up mechanical structures. The interface floats in mid-air immediately upon activation, effectively avoiding potential malfunctions associated with moving parts and significantly enhancing safety and reliability during journeys.

Ⅱ. Unleashing Design Space for Invisible Technology

In the pursuit of functionality, traditional Intelligent cockpits often fall into a race of "screen stacking," which not only occupies valuable physical space but also disrupts the integrity and premium feel of interior design with complex lines and protruding screens.

In the rear armrest area, users can summon a functional interface mid-air when needed, without embedding a physical screen. The interface disappears naturally after use, allowing the armrest to maintain a pure, unified form. This grants automotive designers immense creative freedom, enabling them to focus on the essential integration of materials, light, shadow, lines, and space. This approach helps create a cockpit environment that is visually more open, sensorially more tranquil, and imbued with a unique brand aesthetic language, truly realizing "invisible technology, tangible experience."

Ⅲ. Personalized Interaction Adding Value and Warmth

Traditional vehicle human-machine interaction is essentially a one-way transmission of functional commands—the system is cold, passive, and lacks emotional warmth or personality, struggling to meet users' deeper needs for emotional interaction and companionship in the "third space."

User-personalized XHOLO Media-free Holographic IP companions provide a medium for building warm, partner-like relationships within the cockpit. Through rich animations and expressions, such as nodding or shaking their heads, they offer personified feedback. Furthermore, based on situational context and sensor-perceived user states, they provide emotional responses like encouragement or reminders. Crucially, they support mapping independent and exclusive avatars for different seats. The driver can have an efficient, focused assistant, while the front passenger or rear-seat passengers can enjoy more entertaining and companionable characters, allowing every user to have a personalized experience.

From reshaping safety benchmarks and redefining aesthetic philosophy to elevating emotional value, XHOLO's Media-free Holography technology is redefining the core competitiveness of Intelligent cockpits on a global scale. It is driving the industry's value shift from feature accumulation to experience enhancement, leading intelligent mobility into a new era of spatial and emotional integration.