A beam of light called Media-free Holography – XHOLO has traveled for over a decade

2014 · Seed

The story begins with a beam of light hidden in a laboratory.

In an overseas lab in 1996, in the quiet of the night broken only by the soft hum of instruments, Dr. Zhang Bing stared at the images trapped within screens. A question kept circling in her mind: Can an image break free from the screen? Can it float in the air?

She tried countless methods, stayed up through innumerable late nights. The days felt like a cup of tea gone cold – bitter – but she refused to pour it out.

In 2014, that beam of light finally found its way out. MOW-PLATE® nano-optical material was born in her hands. Relying on micro‑nano optics and light field reconstruction, she taught light rays to bend on their own. The pictures once confined to screens began to stand and flow in the air. A finger passes through the void; the light shimmers softly, like a reflection on water disturbed by a pebble, then settling back. The image jumps out of the screen – the medium is gone. Between people, between people and information, the cold barrier has vanished.

That year, the wind from her homeland crossed the oceans, carrying a different kind of whisper. People were talking about “independence,” about “roots,” about the backbone of technology growing in their own yard. She understood the silence and the hope in that wind.

She knew it was time to go home.

2015 · Sprout

In 2015, Hangzhou’s air was damp, carrying that gentle softness unique to Jiangnan.

Dr. Zhang Bing, together with her team, registered a company called “Feixiang Technology.” The office was small, the team not large – like a newly planted sapling, roots fragile but stubbornly reaching downward toward the light.

That year, everyone focused on one thing: turning MOW-PLATE® from a lab sample into a material that could be mass‑produced. In the same year, she began to intensively build a core patent portfolio, making the path of this technology steadier and longer. Supporting all this was day‑after‑day refinement – process parameters adjusted again and again, trial batches made over and over. Failure meant starting over; another failure, another restart.

This was not romantic – this was grinding.

But spring never disappoints a seed.

In 2016, the first Media-free Holographic teleprompter appeared. Light floated in the air – no screen, no carrier – as if it had grown out of another dimension. At that moment, everyone fell silent. The light that had been trapped in the lab for eighteen years was finally free.

In 2017, they moved their home to Shanghai. The two characters XHOLO landed on new business cards. Small‑scale mass production was achieved, and the technology system gradually matured. Slow, but every step was solid.

2018–2022 · Wood

The light began to run – but it ran quietly, without fuss.

In 2018, the world’s first in‑vehicle Media-free Holography terminal was unveiled. That floating light accompanied drivers and their families – no blockage of sight, no space taken, like a quiet fellow traveler.

In 2019, the first Media-free Holography self‑service terminal stood in the lobby of SPD Bank’s Bund branch. People stood before it, touched a finger in the air, and the interface unfolded in mid‑air. No touchscreen, no buttons – like a future out of a movie, yet already here today.

In 2020, fate threw a difficult problem at everyone. The pandemic stopped the world, but XHOLO rose against the tide and threw itself into production. The first batch of holographic modules equipped with MOW-PLATE® rolled steadily off the production line, loaded into trucks heading to customers – and one of those trucks was bound for the operating room. Media-free Holography technology was applied in the medical field for the first time. That beam of light was no longer just a hope in the lab; it had fallen into the real world, into the places that needed it most.

In 2021, the entire industrial chain – “R&D – core material – holographic terminal – sales” – was fully connected. From the first material in the lab to the first device in the customer’s hand, the two ends were linked not only by processes but by XHOLO’s own roots. Every inch was planted deep.

In 2022, a Series A funding round of hundreds of millions of yuan quietly closed. Consumer products arrived – Bluetooth speakers, desktop ornaments. The light that had once belonged only to museums, banks, and cars entered ordinary people’s homes for the first time. That same year, the “WU JIE” plan was launched. XHOLO gently opened up its underlying technology, allowing more people to help pass this beam of light farther.

2023–2025 · Forest

When light gathers, it becomes a forest.

In 2023, XHOLO received a heavy recognition – it was certified as a National High‑tech Enterprise and a “Little Giant” company specializing in niche sectors. That year, XHOLO’s name also appeared on the pages of several industry standards. Someone asked, why set standards? Because for this light to illuminate everyone, it needs a common track – wider, steadier, so that those who come later can walk on it as well.

In 2024, the light entered even deeper corners. The holographic medical image terminal stood on the operating table – doctors wearing gloves, holding scalpels, could freely manipulate the images. The aerial cultural relic display made thousand‑year‑old artifacts in museums “come alive”; people reached out and spun a porcelain vase in the air, as if holding a wisp of time. The holographic digital human, integrated with AI, could listen, speak, and understand the human heart – no longer cold.

In 2025, the company turned ten. Ten years – a tree grows until its branches are heavy with leaves; a beam of light slowly reaches from the corner of a lab to faraway places. That same year, Dr. Zhang Bing became Chief Scientist of the National Virtual Reality Innovation Center. The fruit on the branches was heavy and warm – the land had seen and received all those years of perseverance.

XHOLO’s technology also quietly entered the national strategic innovation system. Step by step, like a stream merging into a river – natural, and inevitable.

2026 · Deep Forest

In 2026, XHOLO turned eleven.

From Feixiang in Hangzhou to XHOLO in Shanghai; from a tiny glimmer of light to a light that falls into thousands of industries and countless homes – slowly, it has grown into a forest.

XHOLO’s story is a story about “believing.” Believing that light can be free, that images need not be bound by screens, that good technology should be like sunshine – warm, quiet, sprinkling light into everyone’s days.

Take light as a vessel, and sail toward the original promise.

In the next decade, the light will go even farther.

And it will always remember where it came from, and why it shines.

2060 · Ocean

As time moves further forward, that forest stretches upward and outward, spreading to the horizon. Standing on the highest ground and looking out, your eyes meet endless green – boundless, deep, like a still sea. When the wind passes, treetops rise and fall, surging into waves. Light pours over this green sea, shattering into millions of golden fragments, wave after wave, gently rolling to everyone’s feet.

By then, no one will bow their heads to glowing screens; no one will be confined to a one‑foot square world. Images will be in the air – when you need them, they appear; when you don’t, they dissolve, like morning mist, like evening breeze.

In the morning, you sit at the breakfast table. The day’s weather and schedule float in the air. A light flick of your finger, and they scatter. When your child comes home from school, they play with a holographic kitten in the living room – the kitten jumps onto the sofa, and the child jumps after it. In the operating room, the doctor raises a hand and calls up an image of a heart in mid‑air, every vessel clearly visible… Technology has learned to be invisible; it steps back, returning the world to humanity.

That beam of light flows quietly through everyone’s days.